Tag Archives: marketing

Adding value and raising your profile

Do you worry that your organisation doesn’t really understand the value that you offer? This is something that I often hear from PSLs and KMers in law firms, so to help with that, I’ve organised a workshop for my Bristol … Continue reading

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GDPR for KMers

We had an excellent session a while ago from Claire Perry of Emplaw Online and Rachel Mulligan from The Compliance School on GDPR for beginners and KMers and I’m slightly embarrassed that I’ve only just got around to pressing publish … Continue reading

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Understanding clients

You probably realise that client satisfaction affects the amount of write offs on bills, but did you know that it also has an effect on how *quickly* your bills get paid too? Yesterday I was at our KN-UK Bristol talk … Continue reading

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Raising your professional profile with journalists

Many PSLs are responsible for their department’s knowledge-based marketing, which often focuses on written articles about technical aspects of the law, but should you be improving your relationship with journalists? If so, how do you know what they want from … Continue reading

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Writing in plain English (Part 3)

In this series of posts I’ve asked Sarah Fox, 500 word lawyer, all about her thoughts on how lawyers and others can write more clearly, whether that is for legal documents, emails to clients or marketing materials. Previously I’ve asked … Continue reading

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Knowledge Network UK – Bristol event dates released!

It’s our year of understanding and influencing at Knowledge Network UK and I’m delighted to announce our (very nearly!) finalised programme of Bristol events: 14th March, Dr Hugo Gaggiotti, Course Director of MBA at UWE talks about understanding issues in … Continue reading

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Take social media away from marketing…

I’ve just read this interesting article about how social media is simply not giving a good enough return as a marketing tool. Brands are dull and social is the wrong place for advertising/push messages. He’s right – social media is … Continue reading

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