Tag Archives: marketing

Understanding clients

You probably realise that client satisfaction affects the amount of write offs on bills, but did you know that it also has an effect on how *quickly* your bills get paid too? Yesterday I was at our KN-UK Bristol talk … Continue reading

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Raising your professional profile with journalists

Many PSLs are responsible for their department’s knowledge-based marketing, which often focuses on written articles about technical aspects of the law, but should you be improving your relationship with journalists? If so, how do you know what they want from … Continue reading

Posted in Events, Knowledge Network UK, Professional Support Lawyers, speaking, Training and learning, writing | Tagged , , , , | 1 Comment

Writing in plain English (Part 3)

In this series of posts I’ve asked Sarah Fox, 500 word lawyer, all about her thoughts on how lawyers and others can write more clearly, whether that is for legal documents, emails to clients or marketing materials. Previously I’ve asked … Continue reading

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Knowledge Network UK – Bristol event dates released!

It’s our year of understanding and influencing at Knowledge Network UK and I’m delighted to announce our (very nearly!) finalised programme of Bristol events: 14th March, Dr Hugo Gaggiotti, Course Director of MBA at UWE talks about understanding issues in … Continue reading

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Take social media away from marketing…

I’ve just read this interesting article about how social media is simply not giving a good enough return as a marketing tool. Brands are dull and social is the wrong place for advertising/push messages. He’s right – social media is … Continue reading

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A (social media) blast from the past

I wrote two articles for Solicitors Journal about twitter for lawyers 6 years ago (you can read Part 2 here (£) – sadly I can’t find Part 1 any more!). I remember there was only one comment underneath, which, in … Continue reading

Posted in Client-facing KM, Events, Knowledge Network West, Professional Support Lawyers, social media, Training and learning, twitter | Tagged , , , , , | 1 Comment

LinkedIn – 6 handy resources

I’ve been updating my LinkedIn training resources for a new client. Nothing beats setting aside an hour or two just to wander around LinkedIn and look at the different groups, different profiles and company pages and see what people are … Continue reading

Posted in Client-facing KM, Events, Internal marketing, Personal Knowledge Management, social media, Training and learning | Tagged , , , , , , , , , , , , | Leave a comment